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Diecast Matt Privacy Policy

The information Diecast Matt and its affiliated persons and entities (“Diecast Matt”) collects about you at Diecast Matt’s websites, including but not limited to those websites located at and all cobranded websites (collectively, “Website”), is used to provide you with a more personalized and rich experience while visiting the Website. Your use of the Website is expressly conditioned on your acceptance of and agreement to this Privacy Policy.

This Privacy Policy sets forth the terms and conditions that apply to your use of the Website. By using this Website, you agree to abide by this Privacy Policy. In addition, when using specific services or entering contests or sweepstakes, you agree to abide by any guidelines or rules posted in connection with such services, contests or sweepstakes, all of which are hereby incorporated by reference into this Privacy Policy. If you do not agree with any posted guidelines or rules, or with any part of this Privacy Policy, you must not use this Website. If you do not comply with this Privacy Policy at all times when using this Website, Diecast Matt reserves the right to deny or restrict your access. The terms and conditions of this Privacy Policy shall apply regardless of the means by which the Website was accessed, including but not limited to through the URL, electronic mail or links from other sites. Please read on for details.

This Privacy Policy covers how Diecast Matt treats information that Diecast Matt collects and receives about you via the Website, including information related to your past use of the Website. Diecast Matt has prepared a detailed policy in order for you to know as much as possible about Diecast Matt’s practices so that you can make informed decisions. By using the Website and thereby agreeing to this Privacy Policy, you expressly consent to Diecast Matt’s use and disclosure of automatic and personal information provided to Diecast Matt when you interact with the Website, as described in this Privacy Policy. This Privacy Policy does not apply to: (i) the practices of companies or other third parties that Diecast Matt does not own or control, or people that Diecast Matt does not employ or manage; or (ii) any offline matters, activities or information that Diecast Matt or any affiliate collects about you or anybody else.


The information learned from the Website’s users, members and customers helps Diecast Matt personalize and continually improve your experience at the Website. Diecast Matt receives and stores certain types of information automatically whenever you interact with the Website. Here are the types of information Diecast Matt gathers and how it is used:

A. Voluntarily Provided Information.

Personal: Diecast Matt receives and stores information that personally identifies you. The types of personally identifiable information that may be collected at the Website include: name, address, email address, phone number, fax number, billing address, shipping address, product selections, order number, referring URL, IP address, password, username, how you got to know about the Website, gender, occupation, personal interests, your age and information about your interests in and use of various products, programs and services. You voluntarily provide this personally identifiable information when you enter it on the Website to sign up as a member of Diecast Matt, whether in connection with a newsletter subscription, when you enter a sweepstakes, promotion or contest and/or other special benefits.

Referred Person: At the Website, you can submit personally identifiable information about other people. For example, you might submit a person’s name and email address to send a website referral or to email a Diecast Matt news story. The types of personally identifiable information that may be collected and stored about other people at the Website include: recipient’s name, address, email address and telephone number. Diecast Matt does not share with, rent, transfer or sell personally identifiable information that you submit about other people to any third parties or nonaffiliated entities.

Payment: If you are located in the United States and make a purchase or payment on the Website, Diecast Matt will collect and store your personally identifiable information. When processing an order or payment on the Website, Diecast Matt needs to know your name, mailing address, billing address, email address, telephone number, product selection, order number, credit card number and expiration date. This information is necessary to process your order or payment. Although Diecast Matt transmits your credit card number to the appropriate credit card company during order processing, Diecast Matt does not rent, transfer, sell or share your credit card issuer, credit card number or expiration date with any nonaffiliated entities.

Registration: Registered Website members, users who sign up for Diecast Matt newsletters and users who enter sweepstakes or contests on the Website will receive occasional marketing materials or surveys from Diecast Matt and/or its trusted marketing partners at the email address provided at sign up. If you would like to opt out from receiving these materials, please email

B. Automatically Provided Information.

Non-Personal: Like most website operators, Diecast Matt collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Diecast Matt’s purpose in collecting non-personally identifying information is to better understand how Diecast Matt’s visitors use its website. From time to time, Diecast Matt may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Google Analytics: Diecast Matt also collects potentially personally-identifying information that is collected by Google Analytics. The analytics feature Diecast Matt has implemented is based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the Doubleclick Campaign Manager Integration, or Google Analytics Demographics and Interest Reporting). Visitors can opt-out of Google Analytics for Display Advertising and customer Display Network ads using Ads Settings. Diecast Matt will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Google Display Advertising features that is based on the DoubleClick cookie unless Diecast Matt has robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that merger. At any time, visitors may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on. Diecast Matt uses the Google Analytics Demographics and Interest Reporting feature to identify trends in the usage of its website which may be published in reports for internal use.

IP Address: Your Internet Protocol (“IP”) address is a unique identifier used to connect your computer to the Internet. Your IP address also is stored in Diecast Matt’s user registration databases when you register with Diecast Matt. IP addresses may be used for various purposes, including to: (i) help Diecast Matt identify you and your shopping cart and to gather broad demographic information; (ii) diagnose service or technology problems reported by Diecast Matt users or engineers that are associated with the IP addresses controlled by a specific Web company or ISP; (iii) estimate the total number of users visiting Diecast Matt from specific areas; and (iv) help determine which users have access privileges to certain content that Diecast Matt hosts.

Cookies: Diecast Matt uses a feature of your Internet Web browser called a “cookie,” a small piece of information stored on your hard drive that uniquely identifies your intra- and inter-requests on the Website. Cookies may be used for various purposes, including to keep track of preferences you specify while you are using Diecast Matt’s services and the Website. If you wish to disable the use of cookies, please review the Help section of your Internet browser for instructions.

Web Beacons: Web pages may contain electronic images (called a “single-pixel GIF” or “Web beacon”) that allow a Website to count users who have visited that page or to access certain cookies. Diecast Matt uses Web beacons (i) in order to count users and to recognize users by accessing Diecast Matt cookies, (ii) to count and recognize users who have read emails sent by Diecast Matt, and (iii) to personalize your experience when you visit the Website.

Mobile Device Unique Identifier: Diecast Matt provides services that allow users to access and customize Internet content through mobile phones, PDAs and other alternative devices. These devices may collect different information than what is collected by computers. When connecting to Diecast Matt using a mobile device that provides Internet access, if the mobile device service provider uniquely identifies the device, Diecast Matt will receive this information. Diecast Matt may use this unique mobile device identification information to offer extended services and/or functionality. Certain Diecast Matt services may require collection of the phone number for your device. Diecast Matt may associate that phone number to the mobile device identification information.

Physical Location: Some mobile phone service providers in the United States are required to operate a system that will pinpoint the physical location of devices that use their service. Depending on the provider and if you are located in the United States, Diecast Matt may automatically receive this information. Diecast Matt may use and store this information to provide enhanced location-based services as well as to serve location-targeted advertising.

C. Use of Third Parties to Collect Information.

Third Party: Diecast Matt may use a third party (such as Nielsen) to collect information on the Website for market research purposes, including through the use of cookies and web beacons. In addition, Diecast Matt allows other companies that are presenting advertisements on some of Diecast Matt’s Website pages to set and access cookies on your computer. The use of advertising cookies sent by third-party servers is standard in the Internet industry. Diecast Matt does not control cookies from third-party advertisers. Other companies’ use of their cookies is subject to their own privacy policies and not the Privacy Policy of Diecast Matt.


The Website is operated in the United States. While Diecast Matt is committed to providing your information with a high level of privacy protection, you should know that the general level of protection for personal information in the United States may not be the same as that provided in other countries. If you are located outside of the United States, please be aware that any information you provide to Diecast Matt will be transferred to the United States. By using the Website, participating in any Diecast Matt services and/or providing Diecast Matt with personally identifiable information, you fully understand and unambiguously consent to this transfer and the collection and processing of information in the United States.


Diecast Matt reserves the right to change, modify, add, or remove portions of this Privacy Policy at any time and without prior notice. Please check the Website frequently to see recent changes. Such changes and/or modifications shall become effective immediately upon posting thereof. Without limiting the foregoing, Diecast Matt may occasionally notify you by email about changes to the Website or provide notices of changes by displaying notices or links to notices to you generally on the Website. Your continued use of the Website constitutes your agreement to this Privacy Policy and all of the terms and conditions set forth herein.


Diecast Matt offers you choices regarding the collection, use, and sharing of your personal information. When you receive promotional communications from us you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional e-mail or newsletter you receive. You may update or edit the information you previously provided in your Diecast Matt account, or discontinue your account at any time. If you would like to edit or cancel your membership, discontinue marketing communications from Diecast Matt or third parties, discontinue any sharing or personally identifiable information with third parties, or ask any technical questions, please email Keep in mind, however, that even if you delete information from your profile, Diecast Matt may retain your personal information in conformance with our data retention policy and personal information may remain within our databases, access logs, and other records. In addition, Diecast Matt is not responsible for updating or removing your personal information contained in the lists or databases of third parties who have been provided information as permitted by this Privacy Policy.

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